Guide to Designing a Law Logo
Law firms logos are using the same old icons over and over again. Most of them think that a gavel or the scales of justice are good to put in their logos, but the truth is, every law firm thinks that way and you won’t find a law firm without these symbols. Law firms need to be creative with their logos so that they will stand out from the crowd. If you are having trouble designing a logo for your law firm that does not look like everybody else’s here are some suggestions below.
It is actually great to have a classic design. You can communicate what a lawyer does by using a pillar, the scales of justice, or a gavel. Even without using words, people know that your business is the law. But, this does not mean that you simply get a photo of a gavel and that’s it – you have a logo. Be creative and add something to your logo. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. If you have an old icon, give it something new; be creative.
There are many great logos that are created from a single thing. You can make a logo from the first letter of a lawyer’s name. Better still if most of the partners have the same letter in their names. If you make the logo focus on a single letter especially one of the rare ones, then it could be a good way for your brand to be known well. Using the letter Z to make a logo for Zanes law is one good idea.
The best way to tell people what you do is through your logo. Divorce lawyers can use a man and a woman to be a part of their logo. If you are a personal injury lawyer, then putting a person with crutches on your logo would depict what you do. You can use marijuana leaves to portray the scales of justice. If you have a niche market, then you should consider these tips. There can be a connection made with your customers if you use these types of logos. These will let your clients know what you do and how you can help them.
Your logo can bear the name of your law firm. Many law firms use the power of their names for attracting customers. You can build your reputation or your brand this way. If the logo design is not well executed then it will not achieve its purpose. If you pair the name with an icon or a monogram then it can give a professional stamp to it. People should be made confident in the strength and integrity of your business through your logo.